Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile, in which players use a slingshot to launch birds at pigs stationed on or within various structures, with the intent of destroying all the pigs on the playfield. Inspired by a simple sketch of stylized wingless birds, the game was first released for Apple's iOS in December 2009.
In Angry Birds, players take control of a flock of birds that are attempting to retrieve eggs that have been stolen by a group of evil green pigs.
In early 2009, Rovio staff began reviewing proposals for potential games. One such proposal came from senior game designer Jaakko Iisalo in the form of a simulated screenshot featuring some angry-looking birds with no visible legs or wings. While the picture gave no clue as to what type of game was being played, the staff liked the characters, and the team elected to design a game around them. As the concept of the game was developed, the staff realized the birds needed an enemy. At the time, the "swine flu" epidemic was in the news, so the staff made the birds' enemies pigs. The initial cost to develop Angry Birds was estimated to exceed €100,000, not including money spent on the subsequent updates.
Angry Birds has been praised for its successful combination of addictive gameplay, comical style, and low price. Its popularity led to versions of Angry Birds being created for personal computers and gaming consoles, a market for merchandise featuring its characters and even long-range plans for a feature film or television series. With over 50 million downloads across all platforms, the game has been called "one of the most mainstream games out right now" and "one of the great runaway hits of 2010".
Yaar the best thing abt this game is that, the developers of this game, sense the movement of market and designed a product by keeping positioning concept in their mind.
ReplyDeleteThats why what i think that segmenting and positioning contributes more then 70% in the success of any product.