FIRST LECTURE

Friday, February 4, 2011

FIRST LECTURE

My dear 'batch-A'ites,

I know dis blog business is goin 2 b started since Monday...bt i guess some ppl aren't back as yet. So for them, the minutes of 2day's Marketing lecture are as follows:


1. Sir has asked a mail 2 b sent at least after every 4 sessions, quoting a recap of all the topics taught in the previous lectures (you can do it everyday also...d quality of recap will add 2 ur internal marks at d end). Any extraordinary mail in terms of quality of data, research and examples will be awarded bonus marks as well as will be sent by sir 2 d common mail id of d entire class.

2. Till next lecture we are 2 find all we can about "flanking warfare in marketing" with at least thre examples of Flank attack. This is related 2 d book review of Group-4 (Praveen, Poly, Akshaay, Bhumi, Pallavi, Manav)

3. CCD (Creating, Communicating and Delivering a Product)

4. STPD (Segmenting, Targeting, Differentiating and Positioning your Product)

5. At the end of our session, in each of our groups we will required to submit a 'Peer Review' in which we will require to submit detailed feedbacks of our group-mates, a hard copy of which will be submitted 2 Ankush sir.

6. Sir will give project to the groups about a Hypothetical Product in which the following domains will be considered:

(i) Address Product and Marketing Mix
(ii) Marketing Strategy
(iii) Positioning Strategies
(iv) Perceptual Mapping
(v) Positioning Graph based upon all the above conclusions

[I guess the things we are not familiar with will be explained by sir in due time]

7. Starting from Roll No. 1 from the next lecture, in every lecture three people will be required 2 discuss three recent marketing articles in class
Sir gave examples like World Cup '11 in which total investment is near about 1200 Cr from India alone and which has an ad rate of around Rs. 5.5 lakh per second. It is a living example of myriad marketing activities, strategies, brand positioning (like ads can be now viewed even in the middle of overs) and such a superb hype surrounding as the event is going to be held in the Indian subcontinent this year. MNP (Mobile Number Portability) can also be a topic

8. Sir has also instructed us that whenever we want to meet Sir regarding any discussion etc. we shall first shoot a mail to him to ask if he is available or to inform the purpose of our visit.

Well I guess this much is enough 4 2day...hope evry1 wl contribute 2 it after every lecture. It's a really gud medium 2 communicate ourselves, prepare n refer useful notes (specially those who find writing in class 2 boring) which will provide a tremendous advantage 2 ppl who can't attend a class 4 some reason as well at d tym of exams.....


Gud Luck evry1

ANIMA