FIRST MOVER:
• Being the first to PRODUCE a new PRODUCT
• Being the first to USE a new PROCESS
• Being the first to ENTER a new market
First movers who succeeded:
• Xerox in photocopiers
• General Electric in light bulbs
• Polaroid in instant photography
• Coca Cola in soft drinks
• Federal Express in overnight
delivery
First Movers who failed:
• Bomar in calculators
• Sonyin VCR
• Osborne in portable PC
• Docutel in automated teller machine
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