what an idea Sir J....Madam J....

Hey friends ... Kotler is no doubt a lengthy book... so to make things simpler.... what we can do...
we will distribute the chapters among ourselves; " I am not proposing that we will be going to read only our portion of kotler... trust me its not my intention".

What we can do after selecting the chapters... we will post key points and concepts related to that chapter, So that while reading that chapter( by someone else) those points will be in his/her mind.

Many times we miss out technical terms...... quoted in chapters( examples also...)

So what you say abt this whole idea....