I was just surfing through the net when i came upon this amazing advertisement which is used for branding Madhya pradesh as a tourist location. This ad is made by India's top advertisers Ogilvy. Apart from the usually advertisements used for branding tourist spots, this one is completely out of the box. The idea was generated from just a word " sight seeing" and the product was made. I think its a brilliant idea though there might be difference in opinion that an ad for a tourist spot should include pictures of various places in the state. This ad talks about the experience of a tourist who has visited the location and the awe he has after seeing the culture of MP. Its a fresh new idea and is creativity at its heights...U guys can take a look through this link.
http://www.afaqs.com/advertising/creative_showcase/index.html?id=12554&media=TV
wow amazing ad! dis is quite an example of Transformational Advertising....do u kno Ogilvy has also come up with the Dove Real Beauty videot called "Evolution" that created literally a storm on facebook and youtube? The ad showed how a model is transformed through make up and Adobe Photoshop into a model and we need not put these models as our role models and realize that real beauty is ourselves....
ReplyDeleteFor those of u who have access to youtube at ur homes..following is the link
www.youtube.com/watch?v=IHqzlxGGJFo