Marketing-2_2010-12: '1984' Apple Macintosh Commercial (Full advert, Hi...
Friends if u have gone through chapter 18 "Managing mass Communications" on page 490 discussing Creative Development and Execution .
Under television ads there is mentioned that Properly designed and executed TV ads can improve brand equity and sales and profits. In 1984 apple's for macintosh is regarded as on of the best. Let us c and find out the reasons......
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