Sunfeast Yippee Noodles

Sunfeast yippe noodles is targeting Maggie and its commercials show clear cut advantage of it over Maggie.

1.     Sunfeast gives choices to customers in terms of two flavours of masala “Magic” and “Classic”.  The advert emphasizes that since we use choices in everything why should we settle with only one choice with maggie masala

2.     It  focuses on advantage of Yippee noodles on Maggie. Usually Maggie comes in rectangular shape and while cooking it is broken into two pieces (remember maggie adverts). It results into short pieces of noodles. On the contrary Yippee comes im round shape and can easily fits into round vessel with no breaking which results in long noodles

3.     The biggest problem with cooked maggie is that it is to be eaten when freshly cooked. If you keep it for some time its noodle get sticky becomes inedible. But yippee noodles states the  the same disadvantage with Maggie and promises that Yipee noodles can be eaten even after some time.

Sunfeast has done a very great positioning for its noodles.

But the biggest advantage for brands like Maggie is its taste and first mover advantage in the instant noodle market.