today in class we discussed about touch points. KFC is now focussing one more type of touchpoint and that is KFC is now opening up more stores at airports and is also going to focuss on railway stations and metro stations.

following is a summary of the article given about KFC.

 

Taking steps to further strengthen its footprint in India, KFC, the US-based chicken restaurant chain of Yum! Brands, has recently opened an outlet at Chhatrapati Shivaji International Airport, Mumbai. The outlet is located at the mezzanine level of Terminal 1C, which houses an expansive 11,750-sq.ft food court. 

Apart from airport retailing, Yum! also plans to target railways and metro stations for expansion.
KFC is currently present in more than 20 cities with over 100 restaurants in India.