Why Nano is not as successful as expected ??

PRICE

On-road price is much higher than the initially 1 lakh tag and many consumer feel that they can always upgrade to a Alto by stretching a bit more

People don’t want to buy a low-priced car and would want to start with the next level of cars

The issue of low-price itself could be the one which is hampering the sales, as a car is seen as a status symbol and a low-priced car defeats that basic purpose of

owning a car

And even Carl-Peter Forster, managing director and CEO, Tata Motors said “These are new ways of marketing the Nano. To be frank, we are learning as we do. We market a

passenger car to customers that are either never there to dream of a passenger car or they couldn’t afford a passenger car. It’s a very different way of marketing. It

means new channels for the dealers.”