Today the market is getting compacted with lots of products of different brands. Yesterday I had seen the advertisement during the India Vs Netherlands match. Cadbury had come up with the new positioning of its product Dairymilk. There are many different types of product of different brands available in the market, so cadbury had decided to brand its very renowned chocolate in some different position. They positioned it as the sweet after dinner. They had shown in the ad that after dinner is over Dairymilk is used as a Sweet at the end of the dinner.
Whether this positioning will work or not that we will see. But I think this is the very unique way they had positioned it. As Cadbury is always known for its positioning activities.
I had seen this ad only ones. so if anyone find the link of this video please post it.
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