Guerrilla Advertising is an unconventional way of performing promotional activities. Usually very funny or subtle, it’s a great way to promote a business with a low budget and generate buzz.
Examples might give u guys an idea about it.
The advertisement seen on the left is by Denver Water which gives a clear message to conserve water and to use only that quantity needed by us. The one on the top left is a very creative ad which talks about quick drying nail polish. The advertisement shows a bottle of nail polish suspended in air and nail paint flowing out of it. This is a very innovative way of catching the attention of their target group- women, as they pass through the streets. The ad to the right is a brilliant one by Mr. Clean.
Examples might give u guys an idea about it.
The advertisement seen on the left is by Denver Water which gives a clear message to conserve water and to use only that quantity needed by us. The one on the top left is a very creative ad which talks about quick drying nail polish. The advertisement shows a bottle of nail polish suspended in air and nail paint flowing out of it. This is a very innovative way of catching the attention of their target group- women, as they pass through the streets. The ad to the right is a brilliant one by Mr. Clean.
This is an ad of a vacuum cleaner....sucking in a balloon...to your left and the ones below are an advertisement of a casino in an airport...and a beer bottle in a bus..
I hope I have made it clear to all as to what guerilla ad is about...It is a step taken by the companies to stand out in the minds of the customers that are bombarded by constant advertisements
this was really interesting Ann !! thanks for making us know about guerrilla ads.
ReplyDeleteBut on the funny part of it, some girls of our class might buy that nail polish.