Emirates Airline, the national airline of Dubai and the largest airline in the West Asia, has launched its pre-summer awareness campaign in India. Dubbed “Guess where, and Emirates will fly you there!”, the campaign comprises eight television commercials and 15 print ads, of which four TVCs have already gone on air and seven print ads have been issued. The campaign has been split into two stages, each conveying a distinct message. Stage 1, running in February, will focus on the destinations, and stage 2, which will be rolled out in March, will build on the Emirates experience. The airline, will spend Rs 5 crore on the campaign.
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