An example of Co-Branding:
Videocon launches a new plan called The Zero paisa offer.
It is nothing but a zero paisa offer on 5 new mobile phones.Mobile phone maker Videocon today extends its handset talk time combo offer on 5 more mobile phone including the latest android devices and named it s a zero paisa / second offer in association with videocon mobile services.
In this scheme the customers get free airtime of some daily free local minutes up to one year on the purchase of some selected videocon mobile phones. This is in a way nothing but launching a scheme with parallel promotion of the mobile phone hand sets.
The scheme has new hand sets like V202, V1292 ,V1676, V7400 and V7500 (Android phone).
All 7 handsets comes with free Videocon Mobile Services sim card which has a Lifetime Validity and you also get some FREE daily Local 10 to 30 minutes (depends of Handset) continuously for 180 days to 365 day.
Another example of co-branding is Adidas and ST brand i.e. Sachin Tendulkar Brand being promoted by Adidas in this world Cup. ST brand plans of launching as a new brand all together soon, ST brand will have cricket accessories especially crafted as guided by:
ReplyDeleteMaster Blaster Sachin Tendulkar, Moreover it may have Sachin's used Cricket accessories.