Aggressive Marketing and innovation : KFC' s new recipe for success. With summers almost rising the mercury, KFC is also not behind in rising the mercury of one's appetite.
They have come with The three new products of KFC for summer 2011 were also launched— the Ben10 Bucket Meal, the Fish Twister, and the Summer Krushers.
And as if these offerings are not enough, KFC turns the heat up a notch through its KFC Taste of Summer online campaign. This online promo asks customers to take photos of themselves in their favourite summer outfits, holding one of KFC’s three new products at places which desperately need a summer vibe.
This is what is called as product innovation and delivering the right augmented product for your loyal customers.
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