The article talks about the new logo of Starbucks.
The Seattle based company has dropped their name as well as the word 'coffee' from their logo, again infuriating its loyal customers. After the company went public in 1992, it has not changed their logo.This revamping logo strategy is posing a big question on company's dubious move.
The new green logo is essentially Starbucks’ representation of a female siren—a half-human mythical temptress who led sailors to their deaths.
The new logo would be phased in Paper products like cups and napkins.
Many companies like Apple Inc, Nike etc just use their logo , but Starbucks unprecedented and dubious move have left many marketers amuse.
It i being said that due to Starbucks venture of grocery business it has taken this decision to remove the word 'coffee' from it.
Time will tell whether the move lead it to be the shining star or the shooting one!!
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