We have all heard the popular saying, “Jo dikhta hai, wo bikta hai”! And I got a “hands-on” example of this during my stint with BlackBerry at the Service Camp during my BlackBerry-Vodafone Live Project.
The aims of the project included boosting sales of BlackBerry devices as well as offering services to customers to make them happy. These camps were being organized in twenty sores across Mumbai. In order to let people know that a service camp was going on in a store, a Vodafone Desk was going to have the BlackBerry Service camp poster. Also there were going to be tent-cards and small posters across the store. The customers used to come, get their servicing done or query resolved and left. However, since sales was also a target, later we also started displaying handsets on our desks. And lo and behold, the customers started enquiring about the handsets and we began selling sets!
And thus we learnt, the hard way, “Jo dikhta hai, wo hi bikta hai”!
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