Coming from a place like Kolkata where busses abound and are the main means of transport, Mumbai was a study in contrast. There were a handful of busses and trains were the lifeline of city transport. And that too, no private busses, only state run Best busses. So if a company has monopoly over advertising in these busses, it makes a lot of sense. A monopoly is anyways an unfair advantage. And if it is over the only means of in-city public transport, nothing like it! And this is exactly what Bright Outdoor Media Pvt. Ltd. has successfully done. What an idea sir-jee!
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