Once while I was travelling by a Best bus from Chembur to Vashi, I saw a young lady wearing a small yellow box like a ring on her index finger. The box had two buttons, one large and one small and a small display. She was merrily clicking away and I was wondering, “Ye ho kya raha hai!” Curiosity got the better of me and I asked her as to what the thing was.
The answer was very simple. We have seen people with long beads which they use to keep count as they mentally narrate some holy name or incantation. Well, this was an electronic bead! Every click was one round of the incantation like moving one bead. The display shows the count and the small button was the reset button!
Marketers are known for spotting unique market gaps (an area where there is an unfulfilled need) and exploiting them to make profit while at the same time satisfying the needs of people. Well, this was one such stroke of genius. Hats off to the person who came up with the idea!
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