Co-branding hits the road!

I started off posting in this blog with an example of same brand co-branding. Well, co-branding seems to be the rage of the year with most brands going for co-branding, be it a product, an event or, in this case, a popular Television show! MTV Hero-Honda Roadies is one of the most popular Television show for the youth. A measure of its popularity can be seen from the thousands who turn up for auditions at every one of the six cities, every year! And the sky high TRP ratings! So it is but obvious that co-branding with roadies is an instant means of reaching millions. And Hero Honda, Ceat, Mountain Dew and some others have done just that, cashing in on the popularity of this teen heart-throb! Well, Roadies is also not to be left out. Apart from raking in millions of rupees, it has chosen brands who co-endorse with it carefully, keeping the youth connect in mind. Kudos to the Roadies team!